Pontiac Trans Sport
Vehicle Make/Model Specifications:
Make: Pontiac
Model: Trans Sport
Pontiac Trans Sport

In 1990, the Pontiac Trans Sport made its first appearance as a minivan produced by General Motors and lasting until 1996. This vehicle was similar to the Chevrolet Lumina and the Oldsmobile Silhouette. This was Pontiac's first attempt at entering the highly competitive at the time minivan market. It faced steep competition from others such as the Dodge Caravan and the Plymouth Voyager. As it turns out, the Trans Sport did not end up being much competition at all, and Chrysler continued to retain its dominance in this market segment. Perhaps the first problem with the Trans Sport was that consumers felt that although the vehicle itself was certainly versatile and contained many innovative features, they felt that the curious space age design was less than appealing. For those wondering, it shared the unibody frame with the GM A platform. The funniest part about the failure of the Trans Sport is that it failed because Pontiac and General Motors tried to be innovative and bring a new style to the marketplace. This is so ironic because in the past when the company has brought out a failure model it has been because they were not innovative enough. Prior to the Trans Sport no one had tried to market a stylish or sporty minivan, and Pontiac wrongfully felt that that represented a potentially large market segment. It turns out that the soccer moms of the 1990s were not really that interested in looking space age, but were much more interested in the performance and reliability of the vehicle. Who knows how the Pontiac Trans Sport would be received today given the change in consumer preference. There have been a number of recently released space-age looking models that have been surprisingly well received so maybe Pontiac should consider bringing this baby back for a second time around.

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