Pontiac Executive
Vehicle Make/Model Specifications:
Make: Pontiac
Model: Executive
Pontiac Executive

The Pontiac Executives featured deluxe trim, standard amenities and a long wheelbase. They were also greater in length than the lower-priced Catalina models, but were not quite as plush as the top of the line Bonneville. The Pontiac Executive was produced by the Pontiac Motor Division of General Motors from 1967 to 1970. The Executive nameplate replaced Pontiac's long running mid-range Star Chief, which began to occur in the 1966 model year. This was at the same time as when all Pontiacs in this range were named Star Chief Executive but only for this one year. It immediately simply became the Executive in 1967. The Executives were offered as a four-door pillared sedan, two-door hardtop coupe, four-door hardtop sedan or as a Safari station wagons in two and three-seat models. The wagons differed from the Catalina and the Bonneville wagons in that the Executive wagons featured fake wood paneling. Sadly, no Executive convertibles were offered although they would have been quite popular most likely. Mechanically, the Executive was more or less identical to the Catalina, given that they shared similar standard and optional V8 engines starting with the base 400 in<sup>3</sup> V8 with two-barrel carburetor rated at 265 hp, and also with a 390 hp 428 in<sup>3</sup> HO V8 through 1969. Later, a larger 455 in<sup>3</sup> V8 rated at 370 hp was made available in 1970. The standard transmission each year was a three-speed manual with column shift, however a floor-mounted four-speed with Hurst shifter was optional in 1967 and 1968. Due to declining sales for four consecutive model years, the Executive name was dropped and was replaced in 1971 by the new Bonneville. Funny to think that simply dropping the name and applying something new would actually make a difference, but somehow it does. Seems that everyone wants whatever is new, even when it really is not original.

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