Plymouth Valiant
Vehicle Make/Model Specifications:
Make: Plymouth
Model: Valiant
Plymouth Valiant

The Plymouth Valiant was an automobile manufactured by the Plymouth division of Chrysler Corporation in the United States from 1960 to 1976. It was designed to provide the company with an entry model in the compact car market. This segment was emerging in the late 1950s and looking to be quite profitable. The Valiant ended up being sold in Australia, the United Kingdom, South Africa and New Zealand. It was listed in some of these places as the Chrysler Valiant. The Valiant appeared in 1960 as its own marque and was advertised as the Valiant by the Chrysler Company. For the 1961 model year, it was given to Plymouth, while Dodge's 1961 version was known as the Lancer. The first generation Valiant and Lancer rode on a 106.5 in wheelbase. The Valiant reached its greatest heights after a total redesign in 1967, with the wheelbase now at 108 in. However, most notably the wagon versions were dropped, and the Barracuda was given its own line, which included hardtop and convertible variants. The Valiant, which was often confused with the Dodge Lancer, differed from the Dodge in terms of the oval taillights and standalone grille. The Dodge Lancers were given round taillights and full-width grilles. Further, the compact Dodge Lancer used the Slant-6 engine, which could be equipped at the dealership with Chrysler's Hyper Pak parts kit for a significant power upgrade. This was a fairly good attempt by Dodge to reproduce what consumers were looking for with the Valiant, but it really didn’t carry them very far. The Lancer sales didn't meet expectations and the Lancer name was discontinued thereafter. It seems that the attempt by Dodge to simply rebadge a popular Plymouth had failed them quite badly. Dodge then had to replace the compact car segment from 1963 through 1976 with the Dart, which was a name that had previously been assigned to a larger car produced by Dodge from 1960 to 1962.

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