Plymouth Road Runner
Vehicle Make/Model Specifications:
Make: Plymouth
Model: Road Runner
Plymouth Road Runner

It seems outrageous and a bit like bad business, but Plymouth did pay $50,000 to Warner Brothers to use the name and cartoon likeness of their Road Runner cartoon character, in addition to the "beep-beep" horn, for their newest model. It was based upon the Chrysler B platform, which was the same as the Belvedere, the Satellite and GTX. Plymouth intended to build a back-to-basics muscle car. One might not think that the place to start was with a cartoon, but who knows. Anyhow, the Plymouth Road Runner was the no-frills muscle car adaptation of intermediate Belvedere, the Satellite and the Fury, which were all built by the Plymouth division of the Chrysler Corporation. These models were built between 1968 and 1975. In 1968, the first muscle cars were, in the opinion of many, moving away from their roots as cheap fast cars and instead were getting bogged down in options. Although Plymouth already had a performance car with the GTX, they chose to go back and design a reincarnation of the original muscle car. Plymouth desired a car able to the quarter mile in 14 seconds and sell for less than $3000. This was a lofty goal. But, in the end, they met both goals and the low-tech muscle car hit the streets. The success of the Road Runner far outpaced the more upscale and lower volume GTX. Everything vital to performance and handling was enhanced and improved and everything that was nonessential was left out. The interior was even lacking carpets. The standard model engine was a 383 CID (6.3 L) Roadrunner V8 rated at 340 bhp and 425 ft•lb of torque. For an additional $714, Plymouth would install a 426 CID Hemi rated at 425 bhp and 490 ft•lb of torque. This proved to be one of the best engines of the muscle car era, and the Road Runner was one of the best platforms with which to utilize it.

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