Mercury Park Lane
Vehicle Make/Model Specifications:
Make: Mercury
Model: Park Lane
Mercury Park Lane

Mercury began in 1939 as a subsidiary of the Ford Motor Company. Its intended purpose was to provide a middle brand between the lower priced Ford products and the premium Lincoln line. Mercury is the name of the Roman god of war, and in the beginning his image was the brand's symbol. The icon has since changed from an M to a cat, and then back to a modified M again, only this time taking a waterfall shape. The Model names have followed with these themes, running from a series of cat names to the current lineup loaded with initial Ms, such as the Mariner, the Milan, the Montego, the Monterey and the Mountaineer. The Mercury Park Lane was a full size vehicle produced by the Mercury Division of the Ford Motor Company from 1958 to 1960 and by the Lincoln-Mercury Division from 1964 to 1968. The Park Lane was launched in 1958 at which point it was applied to Mercury's premium automobile line. In 1960, the Park Lane name was discontinued for the coming 1961 model year. Mercury instead focused its production efforts on the lower-end Monterey and Meteor 800 models. The name was reinstated though in 1964 as Mercury again attempted to reinstate its models in the price gap between Ford and Lincoln, which was the purpose of the brand in the first place. For 1967 and 1968, the Park Lane was offered with an even more luxurious trim level called the Brougham and these became Mercury's flagship products during these years. Mercury's sale history has seen peaks and valleys, but generally more of the latter. It is hopeful that the current line offers a green vehicle, the Mariner Hybrid. This may be enough to bring the brand out of the dark, or at least to shine a little light at them.

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