Mercury Monterey
Vehicle Make/Model Specifications:
Make: Mercury
Model: Monterey
Mercury Monterey

The Monterey was sold in Canada as the Mercury Meteor, a nameplate that belonged to a United States market car produced from 1961 until 1963. In Canada, the Meteor was sold under three trim lines: the Montcalm and the Rideau. Canadian Meteors were sold after the U.S. Monterey was retired though, beginning in 1964 and finally ending in 1976 after more than a decade of success. From 1974 until 1976, the Canadian Meteor was rebadged the Marquis which happened in accordance with the discontinuation of the U.S. model, Monterey in 1974. This full size luxury car was introduced by the Mercury division of the Ford Motor Company much earlier though in 1950. Later, it shared the same body style with the slightly more upscale Marquis. The Marquis and Monterey platform was also shared with the Ford LTD, the Ford Galaxie and the Ford Custom. The Monterey name was brought back again in 2005 when Mercury introduced four new vehicles, which all fitting its goal of having all models begin with the letter M. The Monterey became Mercury's minivan offering a few years after the demise of the Villager. However, all things must come to an end, and at the start of its third year, the Monterey was retired and production ceased in August 2006. As if things could get any worse, the Monterey has also suffered from poor resale value, which is something its Japanese competitors have never had to worry about. One might think that this is not something that concerns the automaker, but it does. For example, Toyota can use the fact that their models hold their value as a selling point, and that just might attract a few new buyers. The Ford Motor Company will replace both failed minivans with an upscale minivan, tentatively called the Fairlane, in the not too distant future. But, seeing this company’s success with minivans, that is a bad idea.

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