Kia Brisa
Vehicle Make/Model Specifications:
Make: Kia
Model: Brisa
Kia Brisa

South Korea's oldest car company, Kia, was founded in 1944 as a producer of steel tubing and bicycles. In 1952, Kia changed its name from Kyungsung Precision Industry and later began building motorcycles, trucks and cars. Starting in 1986, in a partnership with Ford, Kia produced several Mazda derived vehicles for both domestic sales in Korea and imports for other countries. These models include the Pride, which was based on the Mazda 121, and Avella, which was sold in North America as the Ford Festiva and the Ford Aspire. Kia Motors, now an automobile manufacturer, has headquarters in Yangjae-dong, Seocho-gu, Seoul, South Korea where the CEO is Chung Eui-sun. The American arm is known as Kia Motors America. On October 20, 2006, Kia Motors America formally hosted a groundbreaking ceremony for its first United States assembly plant in West Point, Georgia. This plant cost over $1 billion to construct. The new plant will produce approximately 300,000 vehicles per year and create 5,000 jobs in the United States. In 1992, Kia Motors America was incorporated in the United States. The first Kia-branded vehicles in the United States were sold from four dealerships in Portland, Oregon in February 1994. Since then, Kia expanded methodically one region at a time. Dealers in 1994 sold the Sephia, and a few years later the United States line expanded with the addition of the Sportage. This manner of expansion seems to have been very effective given that Kia is now sold all across America and is known to manufacture decent cars at a ridiculously low price and with a ridiculously long warranty. These two highlights have allowed the company exceptional success in the competitive American market. Kia will continue to experience this success until the point when their models acquire a bad reputation for mechanical failure.

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