Isuzu Axiom
Vehicle Make/Model Specifications:
Make: Isuzu
Model: Axiom
Isuzu Axiom

Understanding the styling techniques of Isuzu is like trying to understand women's obsession with shoes and handbags. For example, the Isuzu Axiom, a Sport Utility Vehicle, was designed in Japan using a 'knife blade' theme for its car-like styling. One must ask what that means. As it turns out, the body style was so called 'cutting edge'. Never mind though, it was built in Lafayette, Indiana at the joint Subaru-Isuzu plant on the Rodeo platform. It replaced the Trooper but later complaints surfaced from consumers that it was not half as good as the previous model. Therefore, the Axiom was itself replaced by Isuzu Ascender, which would later become the only Isuzu for sale in the United States. Humorously and quite diplomatically, the name 'Axiom' was determined by a contest held by Isuzu, and was won by Dr. Hakan Urey from Redmond, Washington. He suggested the name, and as a result, won his own Axiom in 2001. The Axiom came available with the Torque on Demand four-wheel drive system, which was a fairly new and exciting concept at the time. A Direct-Injection engine was added in 2004, boosting power from 230 to 250 hp (172 to 186 kW). It seems though that the 'knife-like' designing employed by Isuzu was too radical for some. The Axiom's styling did turn out to be too extreme for many consumers and this became a common complaint as well. Oddly though, a surprising number of its design elements later found their way into SUVs from other manufacturers. Unfortunately, under the Axiom's cutting-edge body was the largely unchanged Rodeo chassis, which was judged to be crude by critics. The 'stylish' body was also only available as a luxury option, which seemed to limit sales. The Axiom finally met it grave and was discontinued in July 2004 after only three years. With the retirement of the Rodeo, Isuzu, which once sold a complete line of cars, trucks and SUVs, no longer in Japan sold any consumer vehicles built by Isuzu. The lineup consisted only of a rebadges – those being a GMC Canyon pickup and GMC Envoy SUV.

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