Infiniti G20
Vehicle Make/Model Specifications:
Make: Infiniti
Model: G20
Infiniti G20

The G20 was Infiniti's entry-level luxury car during most of the 1990s and into the 2000s. The G20 was a creation of badge engineering as it was virtually indistinguishable from the Japanese and European market Nissan Primera sedan. Granted, the G20 offered a variant of the Nissan's 2.0-liter inline 4-cylinder engine. Two generations of the G20 have existed in the United States, the HP10, built from 1991 to 1996, and the HP11, built from 1999 to 2002. Two major trim packages were also offered: Touring, badged G20t, available from model years 1994 to 1996 and then again available from 1999 to 2001, and the Sport trim which was offered during the 2002 model year. All G20s were front-wheel drive and were built in Oppama, Japan. The G20 was finally discontinued in favor of the G35, a badge engineered export version of the Nissan Skyline, which was introduced in 2001. The G35 received significant praise from the automotive press and became a sales success for Infiniti despite being priced approximately $5,000 above the G20's average sale price of $23,000. The G20 was marketed in the United States as a competitor to European luxury sport coupes such as the BMW 3-series. The marketing campaign was clever with the tagline being "Born in Japan, Educated in Europe, Now Available in America". However, at dealers it was marketed primarily to middle-aged professional women, and as such, was not as popular as its main competition, the similarly priced Acura Integra. Therefore, despite the lofty ambitions of the Nissan marketing department, it only achieved niche status as a competitor to other contemporary offerings from Acura and BMW. Not to mention, these brands had a fairly solid customer base to draw upon. Thus the reason that Infiniti threw in the towel and moved on to new, better yet rebadged, models.

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