Hyundai Azera
Vehicle Make/Model Specifications:
Make: Hyundai
Model: Azera
Hyundai Azera

The Hyundai Azera is an automobile introduced in 1986 that underwent a few design changes over the years. The third generation vehicle was marketed as the Hyundai XG in North America, while the fourth generation model was renamed the Hyundai Azera in North America, Asia, South Africa and Chile. The Grandeur nameplate though is utilized worldwide. This model is just one in a long list of rebadged vehicles. The first Grandeur was a rebadged Mitsubishi Debonair that was produced by Hyundai. It was initially launched with a Mitsubishi-sourced 2.0L SOHC MPI engine that was also used in the first generation Sonata. In 1987, a 2.4L SOHC MPI engine had been added and a V6 3.0L engine model was also launched in 1990 to compete with the Daewoo Imperial. The New Grandeur and the third generation of the Mitsubishi Debonair were the products of a joint development between Hyundai and Mitsubishi Motors. Mitsubishi was responsible for the engine, and Hyundai was responsible for the body and trim design. Production of this new joint project began in September 1992 and ended in 1998. This "New Grandeur" came in various trim levels and 4 engine variations ' those being a 4-cylinder 2.0L and three V6 engines: 2.5L, 3L, and 3.5L. Although it was not exported outside the home market, the second generation Grandeur was a success in the Korean domestic market as the flagship sedan of the Hyundai lineup. Hard to believe, but for a long time, this model was a status symbol in Korea. Presumably, consumers in the United States do not even remember the Azera. Also, with the number of automobile manufacturers, it is hard to imagine a Hyundai becoming so popular. Essentially, the North American automotive market is a very crowded one. It would be very difficult for a smaller and lesser-known maker to come in and have immediate success.

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