Ford Freestyle
Vehicle Make/Model Specifications:
Make: Ford
Model: Freestyle
Ford Freestyle

The Ford Freestyle, internally known as D219, is a mid-size crossover Sport Utility Vehicle station wagon that was introduced for the 2005 model year by the Ford Motor Company. The Freestyle is intended as competition primarily with mid-size rivals such as the Toyota Highlander, the Honda Pilot, the Nissan Murano and the Mitsubishi Endeavor. Adding to the competition are the station wagon models such as the Subaru Legacy and the Outback models. In terms of Ford's lineup, it supplants the Ford Taurus station wagon, and for 2007, it is slotted between the Edge and the Explorer. This model can only be found in the United States, Canada and South Korea. The vehicle uses the Ford D3 platform, which it also shares with the Ford Five Hundred, the Mercury Montego and various Volvos such as the XC90. Assembly is taking place in wonderful Chicago, Illinois. Ford's post-Bronco sport utility vehicle monikers have begun with the letter "E" ' such as the Ecosport, the Escape, the Explorer, the Expedition and the Excursion. Ford has also been using the letter "F" for passenger cars and minivans ' such as the Focus, the Freestar, the Five Hundred and the Fusion. Mercury on the other hand has been using "M" – such as the Montego, the Milan, the Mountaineer, the Monterey and the Mariner. This is all occurring in an attempt for Ford to revitalize their brand; part of which involves unifying their product line and finding something that distinguishes them from the competition since their cars do not seem to be doing that. Will this work? Most likely not given that people will remember a name but that does not necessarily mean they are going to purchase that product. Ford should remember that reliability and innovation are going to be much more important than that the models all share the same first letter.

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