Ford Festiva
Vehicle Make/Model Specifications:
Make: Ford
Model: Festiva
Ford Festiva

The Ford Festiva was a subcompact car sold by the Ford Motor Company in North America, Asia and Australia, and was later introduced in Japan. Despite being labeled as a Ford, the car was actually manufactured by Kia in South Korea, which at the time was part owned by Ford. The Festiva was inspired and derived from the Kia Pride. On the other hand, the Japanese, New Zealand and Australian models were manufactured by Mazda in Japan and derived from the Mazda 121. The Mazda 121 was in fact also the inspiration for the Kia Pride as well. The Ford Festiva was built upon the Mazda DA platform, using Mazda's B Series engines. It would be sold in North America from 1988 until 1993. Further, it would be sold in Europe and other markets for a few years shorter, as it was dropped in 1991. At which point it was replaced by a rebadged Autozam Revue. The initial introduction of the Ford Festiva occurred in 1986, yet due to production hold-ups, it would not be available for sale until some years later. Overall, the Ford Festiva sold pretty well, and it fit beautifully into Ford's new marketing agenda of selling better built cars. It is funny that building better cars could be classified as a new 'marketing agenda'. Nevertheless, in the early says of the Ford Festiva, it faced tough competition from the Yugo, which was slightly larger, and only cost $3,990 USD. Thankfully for Ford, the Yugo was not built with a marketing agenda behind it of being better manufactured and so it proved to be unreliable. Yugo sales quickly thereafter fell. The Ford Festiva sales were then initially good given the lack of competition, but by the 1990s, Festiva sales had fallen, due to the big car craze in America. Ironically, Ford was to blame for their own competition, as the Ford Explorer had people desiring bigger automobiles. Looks as if they dug their own grave.

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