Dodge Aries
Vehicle Make/Model Specifications:
Make: Dodge
Model: Aries
Dodge Aries

Only Dodge would manufacture a car and name it the Aries ' what is next the Gemini and the Scorpio? Oddly, this vehicle sold very well, so maybe the Gemini and the Scorpio should be considered as names. The Aries was sold by the Chrysler Corporation from 1981 to 1989. It supplanted the Dodge Aspen as the family car with mid-size room and with front-wheel drive. In Mexico, the Aries could be found being sold as the Dart. Dodge seems to have done all right with this car, given that it was Motor Trend magazine's Car of the Year for 1981. Moreover, the sales were phenomenal and over the decade almost a million units were sold. It appears that Dodge had a lot riding on this model given that it has been referred to as being Chrysler's only hope to save itself from bankruptcy. The expression, "when it rains, it pours" is appropriate. The platform became so well known in pre-production that the Aries and Reliant were known even by the most uninformed consumers as "K-cars." Dodge had succeeded at what every company is trying to accomplish ' to become a household name. This was also made easier by the fact that the models had badging on the rear that read "Aries K" or "Reliant K." The success of the Aries was felt throughout the automotive industry as Chrysler and many other automobile manufacturers were motivated adopt front-wheel drive, like the Aries, in many of their future models. Another reason that the Aries faired so well may have been due to the fact that, unlike many other small cars on the market, it retained the traditional 6-passenger 2-bench seat with column shifter seating arrangement favored by many Americans. It seems as if the consumers were not ready to change to the new style, and when Dodge offered them something familiar, they grabbed on to it quite tightly.

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