Chevy Luv
Vehicle Make/Model Specifications:
Make: Chevy
Model: Luv
Chevy Luv

In March 1972, Chevrolet began selling the Chevy LUV ' not standing for 'love' but for 'Light Utility Vehicle'. This was really not a new model, but was in fact a rebadged Isuzu KB light truck. The LUV was launched as a response to the Toyota Hi-Lux, the Datsun pickup and Ford's Mazda-built Courier. After a decade on the market the Chevrolet S-10 replaced the LUV in the United States in 1982. The Chevrolet LUV was based on a traditional truck chassis with a ladder frame and a leaf spring/live axle rear suspension. It was comparable to its competition with a 102.4 in (2.6 m) wheelbase and a six-foot (1.8 m) bed. The only engine available to buyers was a 1.8 L SOHC straight-4 which produced a not great, but not bad, 75 hp (56 kW). In 1974 as consumers were demanding a little more from their vehicles, the LUV's exterior was updated slightly. A more comprehensive update came in 1976. Later that year a 3-speed automatic transmission and front disc brakes were also added. Thankfully, power was up to 80 hp (60 kW) for 1977, and as a result the sales continued to rise. To the pleasure of Chevrolet, another upgrade in 1978 brought the sales even higher as an exterior refresh and the addition of a 7.5 ft (2.3 m) bed option were added. Things just kept getting better for the LUV. Four-wheel drive was added in 1979, which brought the LUV to the attention of Motor Trend magazine. At that time the magazine awarded it their second Truck of the Year award. Again sales crept up until they peaked at 100,192. In the long list of redesign came another one in 1981 when the wheelbase was stretched by 1.9 in (48 mm) to 104.3 in (2.6 m). But it seems that even an increased wheelbase wasn't going to keep this puppy in the game. Chevrolet stopped selling the LUV after 1982 in favor of the S-10 compact pickup.

<< Back to Vehicle Index
Back To Top