Oldsmobile Custom Cruiser Wagon
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Auto Shipper for Oldsmobile Custom Cruiser Wagon It seems that Oldsmobile buyers were not very enthusiastic about the new Custom Cruiser. Many thought that the new, sides which lacked wood grain made the car less distinctive. Some have even gone so far as to suggest that the release of the Oldsmobile Bravada and the Oldsmobile Silhouette minivan led to the fall of the Custom Cruiser. This is based on the fact that all three vehicles were capable of performing the same tasks as the big wagon, but the Bravada and the Silhouette were aimed at the growing market segment that the Custom Cruiser did not fit into. While it was not a big sales success, the Bravada did steal its share of customers from the Custom Cruiser because it was an SUV of the early 1990s. It could carry five people comfortably, and could tow as well as or better than the Custom Cruiser. The Silhouette on the other hand, was less than successful in the minivan segment, but could easily carry more cargo than the Custom Cruiser and it seated nearly as many passengers.

The Custom Cruiser began as just a name that was used on the Oldsmobile large rear-wheel drive station wagons from 1971 to 1992. It used the same B-body platform as the Chevrolet Caprice from 1977 to 1992. It could seat up to 8 people, and it featured an electrically operated tailgate that was a hit at the time. It was easy to discriminate from other large GM station wagons of the time because it had a rear-wheel-well skirts that looked eerily like a hearse. The first generation lasted until 1976. The second generation Custom Cruiser appeared in 1977 and was based upon the B platform by this point. The second generation was smaller and some 1,000 lb lighter, granted it could still seat 8 people. The Custom Cruiser was remade with the rest of the GM B-bodies for the 1991 model year. Some critics and reviewers believed the division would resurrect the Vista Cruiser name for the new wagon, but Oldsmobile stuck with the Custom Cruiser name in the end.


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