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Auto Shipper for AMC AMX American Motors Corporation (AMC) produced the AMX, a smaller two-seat version of the larger AMC Javelin pony car, which debuted on February 15, 1968. The AMX, which stands for "American Motors experimental," presents a performance chassis and some serious power likening it to the Gran Turismo (GT) tradition. Better yet though, the AMX was offered at a budget rate. This was AMC's attempt to redefine itself in the performance and youth-oriented market, and create distance between its previous image as an economy car manufacturer.

AMC's advanced styling studios under the direction of Charles Mashigan in 1965 developed the originally designed AMX. Soon thereafter in 1966, a concept car was designed outside of the company and named the "AMX II". The resulting fiberglass-bodied car became part of AMC's "Project IV" exhibit. After a positive showing, Roy Abernethy, the President of AMC, gave instruction to the Italian coachbuilder Vignale in Turin to construct a real car. Just 78 days later, a steel-bodied, operational car was delivered. This was the birth of the "AMX Vignale" which was first displayed at the 1966 New York International Auto Show. The two-seater model manufactured for the general public in 1968, 1969 and 1970 lead to one of the most highly coveted and requested drag cars ' the Hurst-modified SS/AMX. This marked the first American steel-bodied, two seat model since the 1957 Ford Thunderbird. In fact, the Chevrolet Corvette was the only other two-seat domestic sports car at that time with a 98-inch wheelbase. The AMX on the other hand had 97-inches (2463.8 mm) between the front and rear axles. The success of the vehicle was certainly tied to AMC's smart marketing, in which they employed race drivers such as Craig Breedlove and Lee Breedlove to take the wheel. The pair went on to set 106 world speed records with the new AMX. Not to mention, at the Daytona International Speedway, the automotive press was introduced to the new model. However, most adventurous of the marketing attempts involved the addition of Playboy Enterprises to help market the new AMX.


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