Pontiac Star Chief

The Star Chief was a car built by General Motors' Pontiac division between 1954 and 1966. By 1957, the high performance Star Chief Custom Bonneville was launched as part of the push to raise the marquee out of their despair. As one may know, the Bonneville name as been applied all over the place throughout the marquee's history. Prior though, between 1954 and 1957, the Star Chief was Pontiac's prestige model and could easily be recognized by its chrome star trim along the sides. By 1958, the Bonneville was given its own position in the Pontiac lineup as the ultimate Pontiac, and thus was only offered as a two-door hardtop and as a two-door convertible. This knocked the Star Chief down a few notches in the line-up, but it still remained a well equipped car. But, things got worse for the Star Chief in1959 when the Bonneville gained a full range of body styles. By this point the Star Chief was limited to sedans and hardtops, while the Bonneville and the new Catalina models received the majority of Pontiac's attention in the marketplace. In the early 1960s, Star Chiefs were nearly indistinguishable from the Catalina; however, the Star Chief's engine output was nevertheless higher. The Pontiac Star Chief also came standard with interior trim upgrades, and it was built on the longer Bonneville platform, not that all this seemed to matter. In 1966 the car was rebadged the Star Chief Executive as the first step towards retiring the name. In 1967, Pontiac dropped the Star Chief name for sales in the United States and renamed the mid-priced model the Pontiac Executive. More or less, the Pontiac Star Chief was on its way out for years, and it was only a matter of time before the name was canned for good.