Pontiac Chieftan

One cannot discuss the Pontiac Chieftan without acknowledging the origins of the Pontiac logo, and subsequently, the name of this automobile. As it turns out, a Native American Headdress was used as the logo until 1956, whereas the current Pontiac logo represents a Native American arrowhead. A slang term for the marquee among performance enthusiasts is Poncho, and further, another slang term used in the early stages of the brand was "Indian" due to the subject matter of the logo. Pontiac itself is a marquee of automobiles produced by General Motors and sold in the United States, Canada and Mexico from 1926 to the present. Pontiac was at first a luxury brand, but in the mid eighties, after the launch of the Fiero, their product line was altered by GM to contain sportier vehicles in an attempt to compete with the flood of Japanese imports. As history would have it, they have stayed in that market ever since. Therefore, in the GM brand lineup, Pontiac is a mid-level brand featuring a performance driving for a sensible price. The Pontiac brand was established by General Motors in 1926 as the cohort marquee to GM's Oakland Motor Car line. The Pontiac name was used for the very first time in 1906 by the Pontiac Spring & Wagon Works. The Oakland Motor Company and Pontiac Spring & Wagon Works Company decided to merge together in November 1908 under the name of the Oakland Motor Car Company. This was a full house nonetheless, and both companies joined together in Pontiac, Michigan to build the Cartercar. Later, Oakland was purchased by General Motors in 1909. Further, the first General Motors Pontiac was conceived as an affordable six cylinder that was aimed at competing with cheaper four cylinder models. Within a few months of its introduction, Pontiac was outselling Oakland.