Nash Rambler

The Nash Rambler was launched during the 1950 model year. The new vehicle was the company's entry in the low-end of the price scale segment. This segment had been previously dominated by models from Chevrolet, Ford, and Plymouth making it a tough place to be. The Rambler was created to be lighter in weight and have smaller dimensions than the other popular cars as a hope to set it apart. On account of this strategy, Nash could save money on materials in its fabrication and owners could have better fuel economy at the same time. The Rambler had a 100" wheelbase with power coming from Nash's proven 6 cylinder engine that pushed out 82 hp. The Nash Rambler was produced in total from 1950 until 1956. Nash-Kelvinator's President George W. Mason was motivated by a need to compete more efficiently and insisted that the new car had to be special. The Rambler was designed to be smaller, yet still be able to accommodate five passengers comfortably. The Nash Rambler established the compact car segment in the US. In planning the Rambler, Nash had originally planned to call it the Nash Diplomat. This was thought to have fit nicely the names the Statesman and the Ambassador. However, when it was learned that Dodge had already reserved the Diplomat name for a two-door hardtop, Nash looked into its own past, and brought back the Rambler name. This proved to be a smart idea, as the Rambler had been one of the most favored of the early American vehicles, and was highly regarded over its 1902-1913 lifespan. This car took on a life of its own stared in Saturday Night Live. Further, in 1958 the music group The Playmates wrote a novelty song entitled "Beep Beep", that highlights the Nash Rambler. It can also be seen in Kaizo Hayashi's Hama trilogy: The Most Terrible Time of My Life, Stairway to the Distant Past, and The Trap.