Chrysler 300

Designer Ralph Gilles created the Chrysler 300, a full-size near-luxury car. Over the years, since 1955, there have been many vehicles using the Chrysler 300 name. The current 300 on the market is a full-size sport sedan, with a flare of luxury and was first shown at the 2003 New York Auto Show. It began as a concept car but made it to the market in the spring of 2004 as an early 2005 model. Chrysler, prior to the most recent 300, really didn't have any thing to compete with models such as the Buick LaCrosse and the Mercury Montego. The 300 does have something above these models though; unlike the LaCrosse and the Montego, the 300 is rear-wheel drive and it offers this along with comparable luxury at a lower price. Drivers in Europe can find the 300 as both a sedan and as a station wagon. The station wagon that is sold in Europe as the 300 Touring shares much of its sheet metal with the Dodge Magnum. The Chrysler 300 has become a genuine hit for Chrysler. Not only is it priced lower than the other comparable models, but also it has certainly helped that the model has been featured in some hip-hop videos. This has of course elevated its status to cool, which in turn has helped the whole Chrysler line of cars. Some critics and reviewers have gone so far as to refer to it as the "baby Bentley". It has also been likened to the Rover P5 of Britain. Chrysler must be extremely pleased given that media reports have indicated sales approaching 10,000 per month, which has allegedly caused shortages. For the popular culture follower, one report states that famous rapper Snoop Dogg left a message for Chrysler chairman Dieter Zetsche requesting a model of his own.